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Following Up It's Not All About Email
2 years ago

Follow Up … It’s Not All About Email

How do you usually follow up with prospective customers that you’ve met or gotten information from? Do you only send out emails or do you make phone calls? Email is all fine and well but it’s important to remember that emails are only one part of the follow-up process. It’s necessary to have a strategy. […]

How Good Are Your Phone Manners
2 years ago

How Good Are Your Phone Manners?

In this day and age, with so much focus put on the overall customer experience, visual marketing and quality of your internet presence, it’s easy to forget about the real importance of phone manners. Phone calls are still an extremely crucial aspect of branding, marketing and sales. A less than great telephone experience can permanently […]

Developing a Marketing Plan for Your Construction Company
2 years ago

Marketing Mistakes Your Company Could Be Making

Why aren’t your marketing efforts bringing the results you expected? These things are just a few of the common marketing mistakes that many companies might be making to cause this to happen: Not having a solid budget Your company’s marketing budget needs to take into account many different factors, so it’s important to put a […]

Lead Forms Turning Website Visitors Into Customers
2 years ago

Lead Forms: Turning Website Visitors into Customers

Once prospective customers find your website, the goal becomes converting them into sales. How does this happen? By getting their contact information so you can follow up, of course. How might you do this? By using a simple online form that prospective customers can fill out on your website. Now, your next question might be, […]

Let's Talk About Safety
2 years ago

Let’s Talk About Jobsite Safety

With all of the safety courses, rules and stories out there, it’s hard to imagine that anyone could forget to put a hard hat on, wear safety goggles, climb a ladder properly, etc. But maybe forgetting isn’t the main issue here … maybe the real issue is that people are ignoring the jobsite safety standards […]

A Match Made In The Cloud
2 years ago

A Match Made in the Cloud

John Struckmann was just a college student painting houses in the summer when he fell in love with the craft and decided he wanted to start his own construction company. John wanted to simplify the home improvement process as he saw that the average homeowner was unable to obtain quality service when in need of […]

5 Qualities of an Effective Construction Project Manager
2 years ago

It’s All About the First Impression

It’s all in the details, especially when you are trying to grow your business and acquire more clients. Potential customers have all sorts of choices out there, so one way for you to beat your competition is to present yourself in a better light than them. The first contact you make with a potential client […]

Your Emails Speak Volumes About Your Company
2 years ago

Your Emails Speak Volumes About Your Company

Even with the presence of construction management software, email still plays a significant role in business interactions. As it is more formal than social media interactions and better for topics that require more in depth answers or a measure of privacy, how you handle emails with your clients or employees speaks volumes about you. Since […]

marketing
2 years ago

Getting the Most from Your Marketing Dollars

Marketing your construction business can be difficult at times … especially when it comes to allocating marketing budgets strategically to ensure the highest potential return. Marketing efforts should always create awareness for your business, as it’s how prospective clients are exposed to your business and ultimately become buying clients. So, how can you ensure you’ll […]

Employee Departure It's Not the End of the World
2 years ago

Employee Departure … It’s Not the End of the World

One of your employees approaches you in person or sends you an email to inform you that he or she is leaving your company. Your first thought? Probably something along the lines of “Oh no, what are we going to do?” No matter the reason – starting their own business, overwhelmed with the work load […]

Tips for Retaining Your Company's New Hires
2 years ago

Tips for Retaining Your Company’s New Hires

So, you’ve spent all the time and money necessary, and maybe you’ve even tried following these tips, all to recruit new employees to your team. You’ve offered them the job and they’ve accepted. Woohoo! Now you want to sit back and breathe a sigh of relief but in reality, for the manager or owner of […]

Tips for Dealing With Negative Online Reviews
2 years ago

Tips for Dealing With Negative Online Reviews

The internet has handed customers (especially angry ones) a platform and a megaphone that can be heard around the world … and the old ways of handling this negativity and defending yourself, or your company, are basically useless in this day and age. If any construction company is caught in the crossfire of angry clients, […]